New e-mail marketing features for Convenso CMS
Convenso has added extra e-mail marketing features to its Content Management System. The Newsletter Manager module will be optionally extended with EmailGarage 6.0, a state-of-the-art e-mail marketing campaign platform by EmailGarage, a business unit of Luon.
Dedicated e-mail marketing platform
One of the reasons Convenso has chosen to embed EmailGarage in its CMS is that it makes use of a dedicated external platform. All the e-mails you send out, are processed by the EmailGarage e-mail broadcasting servers. “A great way to save your own mailserver from the load that is created by a large e-mail broadcast”, Rick Haywood explains.
Haywood knows how important it is to use a powerful mailserver when you broadcast professional high volume e-mail marketing campaigns. “Thanks to EmailGarage’s SaaS concept, all our CMS users who activate the advanced Newsletter Manager module have access to the amazing power of the EmailGarage mailservers, broadcasting up to over one million e-mails per minute.
E-mail design and campaignmanagement
The e-mail marketing platform is very user friendly. In a nick of time you have made a few basic templates for your e-mails. And obviously the Convenso team is more than glad to help you design more complex templates.
“The great thing about this specific e-mail marketing platorm is that you can set up entire campaigns, consisting of multiple e-mails. According to user-defined scenarios, follow-up mails can bes sent to people who click on a certain link, or subscribes for an event, or whatever other trigger.”
Haywood also emphasizes the elaborate personalization functionalities and the readymade tools for compliance with Legal restrictions on e-mail marketing.
Advanced reporting
“But probably the most amazing feature of the EmailGarage platform definitely is the reporting”, Haywood suggests. With a few mouse clicks you can quantify and identify in real time the people that are opening your mails, clicking your html-links, in which region they are located, and so on.
On the basis of these statistics the system gradually builds an interaction profile and even and interest profile of the e-mail recipients. “Those profiles are an ideal basis for further target group segmentation or content personalization. No doubt the EmailGarage 6.0 e-mail marketing campaign platform is a great addition to our content management system”, Haywood concludes.